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        <title>Video Archive – The Conference by Media Evolution</title>
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        <description>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

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        <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
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        <itunes:summary>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</itunes:summary>
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            <title>Q&amp;A - One-to-one - a new mode of communication</title>
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            <description>&lt;p&gt;Q&amp;amp;A with&amp;nbsp;Fernanda Saboia (Huge inc)&amp;nbsp;&amp;amp;&amp;nbsp;Martin Hoffman (ConvJournalism)&lt;br&gt;&lt;br&gt;&lt;b&gt;Moderator: &lt;/b&gt;Paulina Modlitba Söderlund&lt;br&gt;&lt;table&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/qa-one-to-one-a-new-mode-of-communication"&gt;&lt;img src="http://videos.theconference.se/12732915/14300596/e739ffd802edf95390942df1e1f4b60e/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Fri, 26 Aug 2016 10:37:11 GMT</pubDate>
            <media:title>Q&amp;A - One-to-one - a new mode of communication</media:title>
            <itunes:summary>QA withFernanda Saboia (Huge inc)Martin Hoffman (ConvJournalism)Moderator: Paulina Modlitba Söderlund</itunes:summary>
            <itunes:subtitle>QA withFernanda Saboia (Huge inc)Martin Hoffman (ConvJournalism)Moderator: Paulina Modlitba Söderlund</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>09:37</itunes:duration>
            <media:description type="html">&lt;p&gt;Q&amp;amp;A with&amp;nbsp;Fernanda Saboia (Huge inc)&amp;nbsp;&amp;amp;&amp;nbsp;Martin Hoffman (ConvJournalism)&lt;br&gt;&lt;br&gt;&lt;b&gt;Moderator: &lt;/b&gt;Paulina Modlitba Söderlund&lt;br&gt;&lt;table&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/qa-one-to-one-a-new-mode-of-communication"&gt;&lt;img src="http://videos.theconference.se/12732915/14300596/e739ffd802edf95390942df1e1f4b60e/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>one to one - a new mode of communication</category>
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            <title>Martin Hoffmann - One to one - a new mode of communication,</title>
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            <description>&lt;p&gt;&lt;span&gt;&lt;p&gt;







&lt;/p&gt;&lt;p&gt;&lt;b&gt;”The next big job in digital journalism is the copywriter… Who else should feed your bots?”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Are chat bots and conversational journalism really the future? Many have tried, but few have actually made those features work. Martin Hoffman from ConvJournalism knows how to create conversational journalism worth talking about.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;With messaging apps, news outlets might just reach an audience that doesn’t read the magazine. Martin shows how conversational journalism can invent new forms of storytelling and, in turn, change the media landscape as we know it.&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/martin-hoffmann-one-to-one-a-new-mode-of"&gt;&lt;img src="http://videos.theconference.se/12732915/14300687/0988d364d199b33cb778254051eb7866/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 16 Aug 2016 16:31:38 GMT</pubDate>
            <media:title>Martin Hoffmann - One to one - a new mode of communication,</media:title>
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”The next big job in digital journalism is the copywriter… Who else should feed your bots?”Are chat bots and conversational journalism really the future? Many have tried, but few have actually made those features work. Martin Hoffman from ConvJournalism knows how to create conversational journalism worth talking about.With messaging apps, news outlets might just reach an audience that doesn’t read the magazine. Martin shows how conversational journalism can invent new forms of storytelling and, in turn, change the media landscape as we know it.</itunes:summary>
            <itunes:subtitle>







”The next big job in digital journalism is the copywriter… Who else should feed your bots?”Are chat bots and conversational journalism really the future? Many have tried, but few have actually made those features work. Martin Hoffman from...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>20:11</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;span&gt;&lt;p&gt;







&lt;/p&gt;&lt;p&gt;&lt;b&gt;”The next big job in digital journalism is the copywriter… Who else should feed your bots?”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Are chat bots and conversational journalism really the future? Many have tried, but few have actually made those features work. Martin Hoffman from ConvJournalism knows how to create conversational journalism worth talking about.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;With messaging apps, news outlets might just reach an audience that doesn’t read the magazine. Martin shows how conversational journalism can invent new forms of storytelling and, in turn, change the media landscape as we know it.&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/martin-hoffmann-one-to-one-a-new-mode-of"&gt;&lt;img src="http://videos.theconference.se/12732915/14300687/0988d364d199b33cb778254051eb7866/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Fernanda Saboia - One to One - A New Mode of Communication</title>
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            <description>&lt;p&gt;&lt;p&gt;







&lt;/p&gt;&lt;p&gt;&lt;b&gt;”Messaging has an analog precedent. Social media doesn't”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Why have messaging apps surpassed social media in active users? That is the question that Fernanda Saboia, Senior Product Strategist at Huge, asks. The answer lies in response rate, privacy, and micro communities, among other things.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Fernanda explains WhatsApp’s success in Brazil, talks about the future of commerce and what companies can do to reach people in secluded channels.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/fernanda-saboia-one-to-one-a-new-mode-of"&gt;&lt;img src="http://videos.theconference.se/12732916/14300661/4da48c3e0795d7d68d3b38d18bb527ee/standard/download-1-thumbnail.jpg" width="600" height="337"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 16 Aug 2016 16:03:10 GMT</pubDate>
            <media:title>Fernanda Saboia - One to One - A New Mode of Communication</media:title>
            <itunes:summary>







”Messaging has an analog precedent. Social media doesn't”Why have messaging apps surpassed social media in active users? That is the question that Fernanda Saboia, Senior Product Strategist at Huge, asks. The answer lies in response rate, privacy, and micro communities, among other things.Fernanda explains WhatsApp’s success in Brazil, talks about the future of commerce and what companies can do to reach people in secluded channels.</itunes:summary>
            <itunes:subtitle>







”Messaging has an analog precedent. Social media doesn't”Why have messaging apps surpassed social media in active users? That is the question that Fernanda Saboia, Senior Product Strategist at Huge, asks. The answer lies in response rate,...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>18:52</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;







&lt;/p&gt;&lt;p&gt;&lt;b&gt;”Messaging has an analog precedent. Social media doesn't”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Why have messaging apps surpassed social media in active users? That is the question that Fernanda Saboia, Senior Product Strategist at Huge, asks. The answer lies in response rate, privacy, and micro communities, among other things.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Fernanda explains WhatsApp’s success in Brazil, talks about the future of commerce and what companies can do to reach people in secluded channels.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/fernanda-saboia-one-to-one-a-new-mode-of"&gt;&lt;img src="http://videos.theconference.se/12732916/14300661/4da48c3e0795d7d68d3b38d18bb527ee/standard/download-1-thumbnail.jpg" width="600" height="337"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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